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Official Virtual Fitness Partner of The Florida Panthers

NEW YORK CITY – MARCH 22, 2022 – FlexIt, the #1 Virtual Personal Training platform, is teaming up with the Florida Panthers, an elite franchise in the National Hockey League (NHL) to offer a 360° partnership. This partnership names FlexIt the franchise’s official virtual fitness partner.
FlexIt will be curating an exclusive holistic wellness experience for the Panthers community throughout the remainder of the 2021-2022 NHL season, covering everything from game-day activations to ongoing access to FlexIt’s premier fitness resources at the games, online, and throughout the Panthers communication channels.

This will include live, in-person activations, such as fitness classes on game days, in-game promotions, activations, in-arena signage, and the all-new “FlexIt Flexcam.” Panthers’ fans will also get their heart rates up when participating in two upcoming workouts led by FlexIt’s top trainers, including talent from FlexItPRO™, held directly outside FLA Live Arena. FlexItPRO™ is a premium invite-only platform that allows users access to elite trainers usually exclusive to celebrities, professional athletes, and other A-list clientele. These classes will offer Panthers fans the opportunity to learn what it means to FlexIt, so they can take their fitness to the next level Wherever, Whenever®. Online, the relationship continues through the Panthers digital channels, which will feature FlexIt branding and promotions. Florida Panthers fans and employees will be offered various wellness engagements via FlexIt’s platform.

“We are thrilled to work with the Florida Panthers; it makes perfect sense,” said Austin Cohen, Founder, and CEO of FlexIt. “The Panthers are an incredibly run organization and one of the best teams in the NHL, sitting near the very top of the league-wide standings, and FlexIt is the leader in personalized virtual fitness and wellness. This partnership will bring FlexIt customers and the Florida Panthers community together for the stretch run of the 2021-2022 NHL season.”

“Partnering with a values-aligned company that’s a leader in its industry is exhilarating,” said Shawn Thornton, Chief Commercial Officer of the Florida Panthers and fourteen-year NHL veteran. “The world of fitness and wellness is supremely important in athletics, and connecting the Panthers community with FlexIt will keep the number one fanbase in the NHL ready for the most important run of our season.”

About FlexIt

FlexIt is the ultimate tool for motivation and accountability, helping users reach their health and wellness goals through live, 1-on-1, private sessions with elite fitness and wellness professionals. As the #1 Virtual Personal Training platform, FlexIt offers modalities including strength, HIIT, yoga, nutrition, physical therapy, barre, pilates, stretching, meditation, and more. Each client’s program is customized based on their needs, lifestyle, and goals and delivered on a proprietary platform designed and optimized for wellness experiences.

FlexIt’s mission is to empower everyone with flexible experiences, Wherever, Whenever™. With custom features designed and optimized for training, such as screen live drawing, form correction features and custom views, the FlexIt platform is changing clients’ health and fitness habits for the better. Clients include athletes from the NBA, NFL, US Women’s National Team, and known influencers and celebrities. FlexIt has been recognized and awarded by prominent industry publications including Men’s Health, Runner’s World, and U.S. News & World Report, and was named a “Most Innovative Product of 2021” by Innovation & Tech Today.

Download FlexIt on iOS and Android app stores. For more information, please visit

About the Florida Panthers

The Florida Panthers are an NHL franchise that was first established as an expansion team in 1993. The The Florida Panthers entered the National Hockey League in 1993, becoming one of the most successful first-year expansion teams in NHL history. By just their third season, the Panthers reached the 1996 Stanley Cup Final in memorable fashion during their ‘Year of the Rat’ run as fans in South Florida littered the ice with rubber rats in celebration of goals and wins. In 1998, the Panthers moved from Miami Arena to their current home in Sunrise, Fla., FLA Live Arena, where the club has won two division titles (2011-12 & 2015-16), hosted the NHL Draft twice (2001 & 2015) and the NHL All-Star Game in 2003. FLA Live Arena will also host the upcoming 2023 NHL All-Star Game, welcoming the best talent from around the league to South Florida. Led by owner Vincent J. Viola since September of 2013, the organization has placed an emphasis on building a winning culture while keeping a focus on investing in and spending time in the South Florida community. Under General Manager Bill Zito, the Panthers have grown into a fast, dynamic and exciting team boasting 2020-21 Frank J. Selke Trophy Recipient Aleksander Barkov, elite young playmakers Jonathan Huberdeau, Sam Reinhart, Sam Bennett, Anthony Duclair and Carter Verhaeghe, stalwart defensemen Aaron Ekblad and MacKenzie Weegar, two-time Vezina Trophy recipient Sergei Bobrovsky and a deep roster of proven and promising NHL talent. The Panthers established themselves as one of the best offensive teams in the NHL in 2021-22, entering the All-Star Break atop the league standings in goals scored and points earned, while Jonathan Huberdeau paced all skaters in assists and points. The Cats have also broken out as one of the league’s best home-ice teams, taking advantage of the South Florida faithful to turn FLA Live Arena into one of the most imposing environments in sports.

Media Contact:

Nadine Hachicho

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