It’s time for The Next Rep™ !

Alala’s Denise Lee Shares Her Fit on Just FlexIt™

Denise Lee, the founder of Alala, is a 10+ year fashion industry veteran. With experience in marketing, business development, and brand building, she leveraged her expertise into a personal journey while training for a triathlon in 2011, to discover fashion-forward activewear. This journey led her to create a luxury women’s activewear line that reflected the style of contemporary NYC designers that she loved, but with the performance qualities of the